Insurance against bad timing

Last week I noticed a very unfortunate example of advertising with bad timing. As you may recall the Italian Cruiser Costa Concordia was involved in the tragic accident in the Mediterranean sea. Berlingske (Danish newspaper) had a significant coverage. As you can see Albatros (travel agency) ran an ad next to the article - unfortunately they were offering "Dream cruises"

I know these incidents happen. And this one is really sad given the fact that people were dying during the accident.

Here is a free idea for Berlingske and media in general:

Why not offer a guarantee to advertisers, that this doesn't happen. As an advertiser you can define the articles (defined by a theme or other relevant parameters) you don't want to be associated with and maybe you pay a premium to have this guarantee (extra revenue in a very squeezed industry). The data is available, maybe in 2 different departments of the Media (Editorial part (knowledge of articles) and Commercial part (knowledge of campaigns and advertisers), but it should be a walk in the park to make this product. And to me both the newspaper and the advertiser give a bad impression in the above example.